Making notes & collecting ideas
When I work on a graphic design or advertising project one of the first things I sit down and do is collect anything and everything that comes into my head. Sometimes it’s difficult to know where to start. My notes and drawings can be pretty messy and cluttered but my aim is to get ideas down and then edit/filter later. With the Rainbow Running Ruddocks I wanted to start to build an idea of the options for how an advert might look. Gathering some old sports shoe ads I noticed that they have a similar style to Ava’s design - drawing attention to certain aspects of the show design. I also came across some visuals that I liked the look of - bright, colourful, Pop Art style. A lot of how the ad will look will depend on who Ava wants the shoes to be marketed towards.