Chatting to Ava

Chatting to Ava Today

Today I had a Zoom meeting with Ava to discuss the advertising and marketing design for her running shoes. It was good to find out a bit more about how the idea came about and talk about who the shoes were aimed at. Since my research into show designs and advertising I had started to put together some ideas for prints and patterns. We had a look through those and Ava picked some favourites for me to start developing further. Ava had been working on a model of one of the shoes which was good to see. I have a few pattern ideas but first priority is to come up with a final shoe design that takes Ava's original sketch and combines elements of running shoes and hiking boots in a hi-top style.